1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? The author referenced a list that ranked the top five mistakes entrepreneurs make and the first one was misunderstanding industry attractiveness. I was surprised to find out that it is against your best interest to work for the top business in a respective field.
2) Identify at least one part of the reading that was confusing to you. They mention "firms" multiple times throughout the chapter but I didn't understand what it meant in the context he was using it in.
3) If you were able to ask two questions to the author, what would you ask? Why? I would ask the author which entrepreneurs he believes are the ones to follow in the f fashion industry because I would like to hear an opinion from such a knowledgable person. I would also want to know what companies have used these strategies so I can have some more examples of them working.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How? I think the author would make the strategies seem very black and white as if there was only one right way to do things but in reality I think different things will work better for certain people.
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