1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? My general idea of innovation was largely related to technology being the main driver but the author emphasizes how business model innovation has been really successful and I hadn't realized that.
2) Identify at least one part of the reading that was confusing to you. The author gave an example of how most personal computer companies were at the mercy of Microsoft and Intel to explain a point but I didn't know why that was the case.
3) If you were able to ask two questions to the author, what would you ask? Why? I would ask the author to rank the companies he feels are showing the most innovation in their products because I would like to hear the opinion of someone so knowledgeable in this field. I would also ask in what area he feels the most innovation is needed because he seems to have a good grasp on innovation in many different fields.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How? The author said that unless innovation gets customers to pay more, saves them money, or provides some social benefit than it is not creating value but I would argue that something that doesn't fit that description can have personal value that helps somebody individually.
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