Amazon Whisperer

• Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. My revenue will mostly be earned through the customizable T-shirts but I am also considering creating my own clothing line that could be sold under the Demize brand.

• Describe what kind of product offering you believe should be next. What's the next thing your customers want? As stated above, I would want to implement a my own line that isn't limited to only shirts and transitioning to have the customizable shirts be for women as well.
• Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.? I believe the clothes that I would design will expand the niche I am trying to make of distinct clothes that don't fit the general mold of the current male fashion industry. Making the customizable aspect of my company open to women will obviously make my brand benefit more people. 
• Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product. The closest thing I could find is the"customizable" shirts that let you write whatever text you want. 

• What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it? This product was met with mostly positive reviews because they customers were getting exactly what they asked for in most cases. Many of the reviews were happy that the shirt was cheap and fit well. One mentioned that the template shirt advertised was Hanes but the one he received was of a lesser brand, Gildan.  
• Describe what design/usability changes you'd make to the product. I am personally not a fan of text t-shirts in general so I would change it pretty drastically. I suppose I would make the customizable aspect related to graphics like emblems or art but there probably will be copyright issues.

• Describe why you think this product would make a good addition to your current product/service offering. Like I said I think shirts with text are pretty tacky butI guess having the option available wouldn't hurt