Elevator Pitch No. 1

It seems like the only goal of some brands is to plaster their name or logo as large as possible on their clothing, while others seem to make clothes so generic that they are indistinguishable. I have noticed a shortage of clothing brands that lie in between these two extremes. I would like to offer a style that is simple yet distinct; lacking the in-your-face branding that so many companies utilize. To put this into action I first thought I could just create my own clothing line that would fit these standards and although I would love to do that, I believe I came up with a more interesting idea. My proposal is to let the shopper design and customize clothes by changing the trims, materials, buttons, etc. using templates that I would provide. You can think of it as a Chipotle where there are all these ingredients to choose from but you only ask for the ones that you like. More specifically, I would like to have a small factory within the store that is on display, where you could see other "orders" being made. I came up with the brand name Demize which is a play on words with design and customize.